4 Moscow Biennale of Architecture and 19th International Exhibition of Architecture and Design ARCH Moscow, central event in the world of Russian architecture recently (21-25 May 2014) passed in the Central House of Artists. Archventil was asked to curate the stand of 3D Племя [3D Plemya].

Some time ago the Italian studio visualized the whole strategy and the concept of the Russian brand, creating its corporate identity, as well as promotional materials and animation video. This time, two types of showcases have been designed especially for the exhibition. The first type is an opened tall stand which has to support a 3d printer and which has a container that allows to store various materials during the exhibition. The second type has glass container for 3d-printed samples. These showcases defined the dominant of stand focusing the visitors’ attention on the 3d printers and 3d models, and interacted harmoniously with printed materials (flyers, business cards, postcards) and branded t-shirts of the always friendly and open team of the 3D tribe (3D Plemya, from Russian = 3D Tribe).

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Happy Designing with Archventil!