Projects

Pop-up store for 3D printing platform “3D Plemya”, Moscow, Russia

3D Plemya, 3D technology platform, has launched its franchising project. Archventil was asked to design pop-up stores which should become a spatial quintessence of the identity of this brand.

 

About the Project

The project of pop-up stores for 3D Plemya is a project of interior and graphic design. Ones created brand identity has been converted into 3D: space acquired, in the best traditions of the 3D Tribe, a “chopped” shape. The “island” store has a hexagonal plan and irregular fronts. A wooden frame graphically delineates the space. Massive white base volume contrasts with the light glass panels. The illustrations of branded characters occupy the lower part of the pop-up store. Letterings in dark blue branded sans font talk about products and services of the 3D Plemya, like a menu. Small flag with the logo crowns the construction.
The hexagon faces visitors flows from every side. It offers 3D printers display, 3D scanning area, small 3D-printed products display and checkout.
Archventil analyzed and identified the range of 3D products according to the strategy and core idea of the 3D Plemya brand. A particular frame has been designed for 3D-printed models, taking into account the needs of each individual product.

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