Yellow citrus slices, mint leaves, berries, water and hookah. A juicy brand idenity for ZOOM hookah bar based on illustration, by Archventil.
About the Project
Not for the first time, the illustration becomes a source of inspiration for the brand identity project in Archventil. This time the theme is hookah bar, lounge bar, and just a cozy place to meet friends and listen to a pleasant music. Platinum music discs and a fruit explosion of hookah tastes are at the heart of this identity. The voluminous colorful logo is the ZOOM letters, in which the central two letters are the records placed on the record players.
The color scheme – light yellow ocher, cold green-blue and dark graphite gray – sets a juicy taste to the visual row. The brand pattern – chaotically spreading citrus slices, mint leaves, pieces of ice and berries – is a rhythm and atmosphere. A regular repeating element is a round plate of fruit or a disc.
In print media we have business cards, membership cards, flyers, labels and, of course, a menu, where each category is decorated with its own illustration in the ZOOM style.
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Hanging wall sign with logo and branded colorful pattern.
- Creative director: Elena Tomlenova
- Client: Zoom Lounge & Bar
- Brand location: Moscow, Russia
- Category: Brand Identity / Communication / Illustration
- Year: 2016
Transform a Pumpkin into a Carriage
We are Archventil, a multicultural & multidisciplinary team. This allows us to work on each axis of branding. Analysis and strategy, conceptualization, graphic (visual identity) and verbal (copywriting) communication, product and interior design are all interconnected parts of the design process called to create powerful realities which lead to outstanding user experience. Want to talk about this? Email firstname.lastname@example.org