Projects

Brand identity for ZOOM hookah bar

Yellow citrus slices, mint leaves, berries, water and hookah. A juicy brand idenity for ZOOM hookah bar based on illustration, by Archventil.

 

About the Project

Not for the first time, the illustration becomes a source of inspiration for the brand identity project in Archventil. This time the theme is hookah bar, lounge bar, and just a cozy place to meet friends and listen to a pleasant music. Platinum music discs and a fruit explosion of hookah tastes are at the heart of this identity. The voluminous colorful logo is the ZOOM letters, in which the central two letters are the records placed on the record players.
The color scheme – light yellow ocher, cold green-blue and dark graphite gray – sets a juicy taste to the visual row. The brand pattern – chaotically spreading citrus slices, mint leaves, pieces of ice and berries – is a rhythm and atmosphere. A regular repeating element is a round plate of fruit or a disc.
In print media we have business cards, membership cards, flyers, labels and, of course, a menu, where each category is decorated with its own illustration in the ZOOM style.

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#archventil #zoom #brandidentity #visualidentity #bar #lounge #hookah #logo #brandmark #fruit #pattern #illustration #graphics #menu #membershipcard #signage #flyer #label #black #cranberry #green #mint #yellow #platinumdisk #music

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- logo

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- guest card

 

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- menu - list

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- signage

Hanging wall sign with logo and branded colorful pattern.

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- menu - list

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- menu - list

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- pattern

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- menu - list

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- menu - list

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- menu - list

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- interior

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- flyer


archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- label

archventil - brand identity - graphics and illustration - hookah bar - zoom - yellow-mint-orange-black- menu - list

archventil_zoom_coffee_shop_bar_island

archventil_zoom_coffee_shop_bar_island


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