“Medical” colors, dental topics and illustrations are the basis for the design of business cards for dentists conducting private practice in Moscow.
About the Project
Business cards of the Russian, more extended, format have become a visual identity of Moscow dentists, leading private practice in their studio and aimed at creating a friendly and trustful atmosphere in their professional activities. Illustration in the case of the first dentist on the “dental” topic in an enlarged scale involves one in the field of dentistry not with a detailed verbatim, but with a schematic silhouette. In the case of a surgeon, the image is more schematic, scientifically linear: a pictogram on a white background is an object symbol under a microscope or magnifying glass. In both cases a “medical” cold green-blue palette of sterility and science is combined with a neutral white. The type is a laconic sans serifs.
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- Client: dental office
- Location: Moscow, Russia
- Category: Communication / Branding
- Year: 2017
- Creative director: Elena Tomlenova
Print & Digital
We are Archventil, a multicultural & multidisciplinary team. This allows us to work on each axis of graphics and branding. We work both with separate elements, printed and digital ones, and with visual identity systems. Want to talk about this? Email email@example.com