Projects

Coffee Shop for ZOOM coffee & bar, Moscow, Russia

In the complex design for the brand ZOOM, hookah and coffee bar, Archventil designed an island bar unit. Of course, taking into account the ZOOM corporate style.

 

About the Project

Expressly uneven outline of the central letters O of the ZOOM logo becomes the starting point for the island plan. The two poles define the division into the service area S and the recreation area R, or the zone of active processes (cash desk, preparation and delivery) and the visitor area (bar counter). The composition and dimensions are minimal and are designed to be make the island flexible for any space.
The R area has 12 bar stools. The S area offers various surfaces: the working surfaces alternate with the delivery area and candy bar. In order to ensure that visitors from R area do not look at the back of the bartender, the two zones are separated by a curtain, which creates visual isolation and at the same time makes it easy to move from zone R to zone S, and vice versa. The curtain is attached to a wooden arch, which stands on the transition zone and serves as a place for attaching the logo in case it is impossible to use the ceiling of the space. This makes the island autonomous.

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#archventil #zoom #brandidentity #visualidentity #bar #coffeeshop #island #illustration #counter #woodencounter #ribbedwoodenfiniture #lightwood #oakwoodcounter

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Area R is equipped with sockets so it allows the visitor to connect a laptop or charge the phone. Area S is composed of a cashier’s area with drawers for documents and other materials, a take away and candy bar area displayed on the side of the cash, cooking area with coffee machine and sink. The exit is next to the sink.

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The self-service section is located opposite the cooking area, from the outside, since these two processes are not reciprocal, not connected. The location of the exit near this section contributes to the operational replenishment of the rack. Inside the zone R there are tubs with plants that create their own microspace.

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The behavior of the client is modeled by the sequential arrangement of steps and pointers. First, the cash, then the order picket, then the self-service counter. Between the cashier and the delivery of the order the candy bar is displayed, so that the desserts can be selected while one is paying.

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