Doubledoor is a private club, where one will always find someone special to talk to and to enjoy together an authentic traditional hookah. Doubledoor is a joyful meeting place, «woven» from a colored fruity smoke. The place where joy and happiness surround you. There is something magical in it. High quality and incredibly nice atmosphere make this place unique.
The brand identity for Doubledoor is a mix of light transparent colors and strong dark type. The logo is a mix of logotype and abstract mark which is formed by different shades of rose. The brandmark shape becomes a branded shape used for pictures presentation and web publications. The color set studied for various purposes encounters two contrasting colors – rose and green, warm and cold. The branded shape brings to a special pattern and icon set style.
Smoke, pastel colors, transparency – all this was at the very beginning of the origin of the corporate identity for Doubledoor. What were the shapes? Here are a couple of sketches and preliminary versions that have become the predecessors of the final logo.