The project “From the Park to the Museum” is a complete revision and reorganization of the public supporting premises of the entrance group, which precedes the two key museums of the museum reserve – the Great Palace and the Bread House. The entrance group of the museum occupies an underground area of 1600 square meters and is framed outside as a glass pavilion. It includes 2 wardrobes, various storage rooms, cash desks, reception desks, a bar, a bookshop, as well as ancillary facilities. The zoning was completely re-projected, a new plan, fundamentally different from the old one, was designed.
Tsaritsino is a historical complex in the south of Moscow, Russia.
The complex includes a park, a museum of the same name and various pavilions.
It was founded as such by the decree of Catherine II in 1776.
The park covers an area of 100 hectares..
Space initially presents a series of problems, among which are very low ceilings, uncoordinated materials and a lost common style (with, of course, restrictions on the replacement of materials and the prohibition of touching the finish of the floor and walls). But the main and most important problem is the non-working organization of visitor flows, leading to the fact that every visitor is forced to ask where and how to go. Space combines the entrance and the exit at once to two museums. Elevators are distributed to the exit and the entrance in one way, the escalators are oriented exactly in the opposite manner. The navigation system does not work. The task of the studio first of all was to analyze the whole situation well and then to design the new project.
Research was conducted and experiments were performed at different levels of functioning. Interviews were conducted with both staff and visitors. The records of the streams are viewed in different days for loading and seasonality. After that, different scenarios for solving the problem and plans for the natural separation of the flows were developed. The scheme of work of services and personnel was revised. The space became one, and at the same time accompanied certain streams to the desired destination. In parallel with the scientific part of the project, a concept was developed, aimed at creating an architectural and design emotive-associative part.
Flows of different typologies of visitors were studied. The zone of elevators and escalators was made up of 3 zones to separate the entrance and exit and create a buffer wardrobe and distribution of flows. Immediately at the entrance is a zone of lockers, strollers and cash registers. This immediately handles part of the flow of visitors and unloads.
Going to the main space: A. those who have already bought a ticket in the self service vending machine and left things in the wardrobe, can decide whether to go straight to the museum or first go to the bar or bookshop. B. Those who do not use self-service can ask for help or immediately make question to the person of the info point situated in the reception desk
buy a ticket at the box office there, book an excursion or lecture always there, leave things in the wardrobe opposite (or vice versa). Then go to the bar, shop or museum. C. Groups are immediately accompanied by a guide, and therefore follow their own route to a separate wardrobe and collection point.
The concept of the design project is based on
the idea of awareness of the importance of the
context in the case of a historical ensemble
“Tsaritsyno” – “from the park to the museum”
becomes the slogan of the project.
The park and the famous greenhouses “enter”
into the museum, filling the space on a par
with modern design and echoes of classics,
which the visitor will meet in the
Museums, the Grand Palace and
the Bread House.
The project begins with identity, mood, color. On the basis of the concept, a system of brand names for the thematic zones of the entrance group was developed. Each pictogram carries the idea of a park, which connects with one or another subject (bar, books). The logo (corporate inscription) combines two entities highlighted in color (“this is a park” where the park includes the word art, that is, an art park, art in the park, or a “bar in the park”). The color palette includes tones in the sector between the yellow-gold ocher (the symbol of the Tsarina,
the empress, classics, tradition, the museum) and the green forest (park, greenery, greenhouses, modernity). The palette is also coordinated with the original finish, which could not be closed with anything – with the floor, and also with the ceiling, which was deliberately decided to leave gold. The palette also found application in the infographic of the store, where objects are organized according to typology and exhibited as objects of art against the background of the corresponding color.
For different types of visitors there are 3 wardrobes: 1 – lockers and carriages parking
immediately at the entrance under the escalators at the elevators; 2 – wardrobe for private
visitors; 3 – lockers for groups that have a guide and their own special
route. One of the problems of the wardrobe was a lack of free place (one must take into account the climate
and the fact that it’s a park, people take picnic baskets with them). The problem was
solved by adding lockers to the unused before zone under the escalators.
On the plan 2 “poles” are marked – a zone of a bar and one of the reception.
It is located at the entrance and unites all before this scattered administrators
(information, exhibition and concerts administrators), the ticket office.
The store sells not only souvenirs, but publications, books and magazines,
objects of design, ceramics, ornaments. The space is organized by different
displays for different products. The structures are arranged along the rays,
away from the ticket office.
The constructions with the products are dispersed
on the whole area of the store:
so buyers will find their goods faster.
Example of module development. Display with
different levels. Each level can be moved. Upper
level is designed for more valuable collections or objects.
It is limited by the structure of the metal wire, which only hints
on the hood and closed, but has no glass and makes it possible
to get acquainted with the subject, hold it. One of the levels has a capacity and
can be filled with different types of dividers (inclined plane,
vertical dividers, small cubes – pedestals,
Typologies of structures, mobile and
fixed, for the exposition of goods:
A – for sets of items of clothing, looks, accessories, office;
B – for collections; C – for books and magazines;
D – for jewelry, valuable publications, ceramics.
Niches are distributed throughout the store wall. Different formats and
background color of the niches work like infographics, indicating a typology of
exposed product. The wall below the niches offers
place for storage of goods. On the sides of the wall there is greenery
(stabilized), which leaves the illuminated holes and
leads to the store. The same side walls have windows that can be
peep – behind there are video-presentations or compositions
associated with the museum.
The bar offers several seating typologies:
the circular bar itself, curved rack in the plan
with sockets for work on a laptop,
tables for four, ones for two,
a composite table for 12 people or more
(in the case of groups).
The recreation area is organized by greenery and modules
Realax, designed by Archventil
for public interiors.
The waiting area for groups is made as audio
park – hung swing, audio background is provided
with the singing of birds and the sounds of the forest, clean,
isolated, not literal.
The entrances to the museums are marked by large portals.
Immediately after the portal just before
the museum there is an interactive wall,
where one can see the information or
take part in any action.
Between the entrances to the museums
and wardrobes wc are located.