Projects

Interior and Furniture design, Navigation system and Graphics for the Tsaritsyno Museum’s entry group, Moscow, Russia

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

Archventil recently completed the project of a complete redesign of the entrance group of the Tsaritsyno Museum-Reserve. The implementation is preliminarily scheduled for the 2018.

 

About the Project

The project “From the Park to the Museum” is a complete revision and reorganization of the public supporting premises of the entrance group, which precedes the two key museums of the museum reserve – the Great Palace and the Bread House. The entrance group of the museum occupies an underground area of ​​1600 square meters and is framed outside as a glass pavilion. It includes 2 wardrobes, various storage rooms, cash desks, reception desks, a bar, a bookshop, as well as ancillary facilities. The zoning was completely re-projected, a new plan, fundamentally different from the old one, was designed.

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archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

 

ABOUT THE MUSEUM

Tsaritsino is a historical complex in the south of Moscow, Russia.
The complex includes a park, a museum of the same name and various pavilions.
It was founded as such by the decree of Catherine II in 1776.
The park covers an area of 100 hectares..

 


 

 

FACT STATE

 

Space initially presents a series of problems, among which are very low ceilings, uncoordinated materials and a lost common style (with, of course, restrictions on the replacement of materials and the prohibition of touching the finish of the floor and walls). But the main and most important problem is the non-working organization of visitor flows, leading to the fact that every visitor is forced to ask where and how to go. Space combines the entrance and the exit at once to two museums. Elevators are distributed to the exit and the entrance in one way, the escalators are oriented exactly in the opposite manner. The navigation system does not work. The task of the studio first of all was to analyze the whole situation well and then to design the new project.

Research was conducted and experiments were performed at different levels of functioning. Interviews were conducted with both staff and visitors. The records of the streams are viewed in different days for loading and seasonality. After that, different scenarios for solving the problem and plans for the natural separation of the flows were developed. The scheme of work of services and personnel was revised. The space became one, and at the same time accompanied certain streams to the desired destination. In parallel with the scientific part of the project, a concept was developed, aimed at creating an architectural and design emotive-associative part.


 

 

archventil_caricyno

 


 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

CONCEPT

The concept of the design project is based on
the idea of awareness of the importance of the
context in the case of a historical ensemble
“Tsaritsyno” – “from the park to the museum”
becomes the slogan of the project.
The park and the famous greenhouses “enter”
into the museum, filling the space on a par
with modern design and echoes of classics,
which the visitor will meet in the
Museums, the Grand Palace and
the Bread House.

 

archventil_tsaritsyno

 

The project begins with identity, mood, color. On the basis of the concept, a system of brand names for the thematic zones of the entrance group was developed. Each pictogram carries the idea of ​​a park, which connects with one or another subject (bar, books). The logo (corporate inscription) combines two entities highlighted in color (“this is a park” where the park includes the word art, that is, an art park, art in the park, or a “bar in the park”). The color palette includes tones in the sector between the yellow-gold ocher (the symbol of the Tsarina,

the empress, classics, tradition, the museum) and the green forest (park, greenery, greenhouses, modernity). The palette is also coordinated with the original finish, which could not be closed with anything – with the floor, and also with the ceiling, which was deliberately decided to leave gold. The palette also found application in the infographic of the store, where objects are organized according to typology and exhibited as objects of art against the background of the corresponding color.


archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics


archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics


 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

WARDROBE

For different types of visitors there are 3 wardrobes: 1 – lockers and carriages parking
immediately at the entrance under the escalators at the elevators; 2 – wardrobe for private
visitors; 3 – lockers for groups that have a guide and their own special
route. One of the problems of the wardrobe was a lack of free place (one must take into account the climate
and the fact that it’s a park, people take picnic baskets with them). The problem was
solved by adding lockers to the unused before zone under the escalators.

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

RECEPTION

On the plan  2 “poles” are marked – a zone of a bar and one of the reception.
It is located at the entrance and unites all before this scattered administrators
(information, exhibition and concerts administrators), the ticket office.

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

 

BOOKSHOP

The store sells not only souvenirs, but publications, books and magazines,
objects of design, ceramics, ornaments. The space is organized by different
displays for different products. The structures are arranged along the rays,
away from the ticket office.

 

Plan

The constructions with the products are dispersed
on the whole area of the store:
so buyers will find their goods faster.

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

Units B

Example of module development. Display with
different levels. Each level can be moved. Upper
level is designed for more valuable collections or objects.
It is limited by the structure of the metal wire, which only hints
on the hood and closed, but has no glass and makes it possible
to get acquainted with the subject, hold it. One of the levels has a capacity and
can be filled with different types of dividers (inclined plane,
vertical dividers, small cubes – pedestals,
notches).

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

Units

Typologies of structures, mobile and
fixed, for the exposition of goods:
A – for sets of items of clothing, looks, accessories, office;
B – for collections; C – for books and magazines;
D – for jewelry, valuable publications, ceramics.

 

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archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

Units D

Niches are distributed throughout the store wall. Different formats and
background color of the niches work like infographics, indicating a typology of
exposed product. The wall below the niches offers
place for storage of goods. On the sides of the wall there is greenery
(stabilized), which leaves the illuminated holes and
leads to the store. The same side walls have windows that can be
peep – behind there are video-presentations or compositions
associated with the museum.

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

 

BAR

The bar offers several seating typologies:
the circular bar itself, curved rack in the plan
with sockets for work on a laptop,
tables for four, ones for two,
a composite table for 12 people or more
(in the case of groups).

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

 

RELAX AREA

The recreation area is organized by greenery and modules
Realax, designed by Archventil
for public interiors.

 

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

GROUP COLLECTION

The waiting area for groups is made as audio
park – hung swing, audio background is provided
with the singing of birds and the sounds of the forest, clean,
isolated, not literal.

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

 

MUSEUMS’ ENTRANCES

The entrances to the museums are marked by large portals.
Immediately after the portal just before
the museum there is an interactive wall,
where one can see the information or
take part in any action.

 

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

 

Between the entrances to the museums
and wardrobes wc are located.

 

 

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics

archventil_tsaritsyno_entrance_interior_design_navigation_graphics


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