Projects

Logo for a Russian consumer goods company Радости от Ксении Собчак (Xenia Sobchak’s Joys)

Archventil has designed a series of brandmarks for “Radosti ot Xenia Sobchak” (joys from Xenia Sobchak) – brand that sells life style, which quality is authoritatively guaranteed.

 

About the Project

“Radosti ot Xenii Sobchak” (Joys from Xenia Sobchak) is a variety of products (both for home and for personal use), approved or invented by Xenia. The brand sells life style, which is always unique. It is in the details: in small, but such important joys. Archventil has designed several versions of the identity development. Brandmarks are designed to reflect each time in a new way the idea of a brand with a strong personal component, working not only in general, but also attentive to the details that bring joy.

The main brandmark version is a combination of a proprietary lettering in retro style and an abstract element – the bearer of emotion (color and texture). Color can be chosen from the proposed options (pastel pink powdery, feminine, refined, but restrained / more passionate and persistent, intelligent and inquisitive orange salmon / noble and “qualitative” blue / traditional and stylish terracotta / open and ironic yellow) and can be the same for all directions. Otherwise a paradigm can be created on the basis of certain assortment themes. The pattern from the initials of Xenia Sobchak personalizes the color-assigned emotion. The movement of initials-confetti is supported by the rotating movement of the logo’s types.

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#archventil #graphics #lifestyle #brandidentity #logo #brandmark #branding #radostixeniisobchak #joysxeniasobchak #brandradosti #logoradostiXS

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Other versions?

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Clean, minimalistic, neat, somewhere technological, smart. And associative. Intuitive. Female. Joy is all or nothing. The option on the left is a complete joy. The point above the letter O is just a point or a woman? Is it Matryoshka*? We are in Russia? Or in Japan? Option above – the joy is more expressive, it’s in motion.

*

Matryoshka – Russian tradition imported in the 19th century from Japan. So, close to the persona-user segment: the intelligentsia + the average income, the national consciousness, the connection with “me” and it’s branding.


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Images used for logo presentation are Pinterest content.

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