“Radosti ot Xenii Sobchak” (Joys from Xenia Sobchak) is a variety of products (both for home and for personal use), approved or invented by Xenia. The brand sells life style, which is always unique. It is in the details: in small, but such important joys. Archventil has designed several versions of the identity development. Brandmarks are designed to reflect each time in a new way the idea of a brand with a strong personal component, working not only in general, but also attentive to the details that bring joy.
The main brandmark version is a combination of a proprietary lettering in retro style and an abstract element – the bearer of emotion (color and texture). Color can be chosen from the proposed options (pastel pink powdery, feminine, refined, but restrained / more passionate and persistent, intelligent and inquisitive orange salmon / noble and “qualitative” blue / traditional and stylish terracotta / open and ironic yellow) and can be the same for all directions. Otherwise a paradigm can be created on the basis of certain assortment themes. The pattern from the initials of Xenia Sobchak personalizes the color-assigned emotion. The movement of initials-confetti is supported by the rotating movement of the logo’s types.
Clean, minimalistic, neat, somewhere technological, smart. And associative. Intuitive. Female. Joy is all or nothing. The option on the left is a complete joy. The point above the letter O is just a point or a woman? Is it Matryoshka*? We are in Russia? Or in Japan? Option above – the joy is more expressive, it’s in motion.
Matryoshka – Russian tradition imported in the 19th century from Japan. So, close to the persona-user segment: the intelligentsia + the average income, the national consciousness, the connection with “me” and it’s branding.
Refined, elegant, intelligent. A brand mark with color or in a monochrome version.
The brandmark is a logotype (a combination of a strict modern font and a personal, personalized, human style. “Joyful” emotions are a guaranteed atmosphere.
Images used for logo presentation are Pinterest content.