Incredible color palette, unique natural textures and unsurpassed quality – this is what Spiderspool, producer of the plastic filament for 3D printing, offers. Archventil analyzed the emerging market and worked not only with the visual communication or graphics, but with the concept as a whole, naming included. An entire system of values, mission and vision of the company have been formulated. The idea of combining exotic natural colors and textures with new technologies and a responsible attitude to the earth’s resources has led to the name – Spiderspool. The tagline (literally “Pamper your 3D printer!”) refers to a high quality product. A unique color palette of the products has been developed, each color has been given “natural” title.
The Spiderspool brandmark, a spool with spider’s legs, like Earth combines contrasting colors – blue and yellow-green. The movement is both in the rotation of the spool, and in the tilted logotype.