Brand identity for Spiderspool, manufacturer of the high quality plastic filaments for the desktop 3D printers, by Archventil.
About the Project
Incredible color palette, unique natural textures and unsurpassed quality – this is what Spiderspool, producer of the plastic filament for 3D printing, offers. Archventil analyzed the emerging market and worked not only with the visual communication or graphics, but with the concept as a whole, naming included. An entire system of values, mission and vision of the company have been formulated. The idea of combining exotic natural colors and textures with new technologies and a responsible attitude to the earth’s resources has led to the name – Spiderspool. The tagline (literally “Pamper your 3D printer!”) refers to a high quality product. A unique color palette of the products has been developed, each color has been given “natural” title.
The Spiderspool brandmark, a spool with spider’s legs, like Earth combines contrasting colors – blue and yellow-green. The movement is both in the rotation of the spool, and in the tilted logotype.
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Do Archventil!#archventil #spiderspool #brandidentity #visualidentity #3dprinting #filament #manufacturer #correspondence #letterhead #businesscard #envelope #flyers #looknfeel #logo #brandmark #tagline #naming #brandmanual #spool #circle #yellow #gray #black #blue
- Creative director: Elena Tomlenova
- Client: Spiderspool
- Brand location: Europe
- Category: Brand Identity / Communication
- Year: 2014
Transform a Pumpkin into a CarriageWe are Archventil, a multicultural & multidisciplinary team. This allows us to work on each axis of branding. Analysis and strategy, conceptualization, graphic (visual identity) and verbal (copywriting) communication, product and interior design are all interconnected parts of the design process called to create powerful realities which lead to outstanding user experience. Want to talk about this? Email firstname.lastname@example.org