Archventil has developed not only the Spiderspool concept and brandmark, but the entire corporate identity in all areas of branding. The team defined the product itself and its color palette. The Archventil designers have developed a necessary color paradigm on several criteria. The Spiderspool products have been divided according to the tone palette, to the contrast palette, to the lightness one – all in the best traditions of J.Itten.
Each Spiderspool color has been given a color pair. A user, 3d-printing with two-extruders printer, will always know which colors mix. These tips spread to 3Doodler and other 3D-pens. Special sets of 6 colors have been created for this purpose. Each color has its unique name inspired by a rare insect or plant, and its card indicates the closest RAL color. This has been called to simplify the 3d-printing process of user-designers. Online each color is represented in three ways. The color in the filament, the color of the printed model and the color together with its recommended color. All this makes the choice more dynamic and exciting.