The posters for 3D Plemya created by Archventil make an integrative part of the whole project of the brand identity. The collaterals have been introduced in order to indicate various spheres of use of the 3D printers and translate the spirit of the brand in graphics.
About the Project
Big posters use the four hand-drawn characters which point on the main values of the brand and reflect the core idea. Copywriting uses cultural and historical realities and combines them by creating various metaphors and comparisons.
The eight small posters describe the field of use of 3D printing, such as design, fashion, food, architecture, engineering, science. The technique of these collaterals is mixed as it combines hand-drawn illustrations and computer graphics.
Signature with the tagline is placed at the top and remains in this constant place. The typeface is Franklin Gothic and the set of colors is based on corporate color palette: yellow, gray and blue.
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- Creative director: Elena Tomlenova
- Client: 3D Племя [3D Plemya]
- Brand location: Moscow, Russia
- Category: Brand Identity / Communication / Illustration / Posters / Copywriting
- Year: 2013
Transform a Pumpkin into a CarriageWe are Archventil, a multicultural & multidisciplinary team. This allows us to work on each axis of branding. Analysis and strategy, conceptualization, graphic (visual identity) and verbal (copywriting) communication, product and interior design are all interconnected parts of the design process called to create powerful realities which lead to outstanding user experience.