Archventil was tasked to create brand identity for 3D Plemya (3D Племя), print design elements included. Considering a strong personality and the processes connected to the brand, correspondence elements, packaging, advertising, collateral and uniforms were created in order to build special feelings and associations with 3D Plemya.
About the Project
The print media of the 3D Plemya corporate identity is a significant charge of emotions which speaks for the brand itself. It’s a tech gray background, bright accents, branded characters. A strong sans typeface contrasts with free-hand style of the characters of “3D Tribe”. This set of elements emerged from the preliminary analysis of the brand touchpoints. This corporate identity includes materials for correspondence and business etiquette (business cards, letterhead, envelopes), for exhibitions (leaflets, flyers, brochures, postcards), for personalization of the 3D printers in the showroom (labels and stickers), as well as branded packaging (stickers on the boxes, special packs with name labels for 3d-printed models, cd-s and flash drives for files with 3D models). Branded T-shirts with the four characters of the tribe have been designed in two colors (autumn/winter & spring/summer version).
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Do Archventil!#archventil #3dplemya #brandidentity #visualidentity #3dprinting #correspondence #letterhead #businesscard #envelope #flyers #collaterals #stickers #labels #packaging #cdcover #postcard #tshirt #ephemera #uniform #characters #yellow #gray #black #blue
- Creative director: Elena Tomlenova
- Client: 3D Племя [3D Plemya]
- Brand location: Moscow, Russia
- Category: Brand Identity / Communication
- Year: 2013
Transform a Pumpkin into a CarriageWe are Archventil, a multicultural & multidisciplinary team. This allows us to work on each axis of branding. Analysis and strategy, conceptualization, graphic (visual identity) and verbal (copywriting) communication, product and interior design are all interconnected parts of the design process called to create powerful realities which lead to outstanding user experience.