“3D Plemya (3D Tribe in rus.) / community of extraordinary individuals united by the desire to make 3D technology more accessible. Join our tribe!” – a young Russian brand describes its vision in this way. Archventil created a corporate identity for 3D Plemya.
About the Project
The company’s mission is to integrate 3D products and services into a modern society of creative and enthusiastic people, where everyone is unique. All these characteristics have become an inspiration during the creation of the company’s visual aspect and copy. A multilayer logo combining heavy and light set, a contrast of heavy and light headsets, palette of soothing shades with bright yellow parts, irregular geometric forms – everything is based on the union of different. Well, the characters of the tribe openly declare that the tribe is always about something special. A brand manual was created in order to make possible managing brand identity system. The guidelines are easy to understand, they providing accurate information and help to build brand awareness.
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- Creative director: Elena Tomlenova
- Client: 3D Племя [3D Plemya]
- Brand location: Moscow, Russia
- Category: Brand Identity / Communication
- Year: 2013
Transform a Pumpkin into a Carriage
We are Archventil, a multicultural & multidisciplinary team. This allows us to work on each axis of branding. Analysis and strategy, conceptualization, graphic (visual identity) and verbal (copywriting) communication, product and interior design are all interconnected parts of the design process called to create powerful realities which lead to outstanding user experience. Want to talk about this? Email firstname.lastname@example.org