Doubledoor’s brand identity was constructed by combining a mix of light and transparent colors with a strong, dark font. The logo combines logotype and abstract pictogram achieved with different shades of pink. The logo shape becomes the brand shape used for all presentation images and web publications. The color palette, designed for different communication purposes, brings together two contrasting colors: pink and green, hot and cold. The branded shape gives rise to a special pattern and a specific set of icons.
