“Radosti ot Xenii Sobchak,” or “Joys of Xenia Sobchak”-is a series of products (both for home and personal use), approved or invented by Xenia. The brand sells an image that is always unique. The uniqueness lies in the details, that is, in the small joys that are essential. Archventil has developed several versions for possible identities. The final brand is a combination of lettering made single and abstract, emotions created with color and texture. The color can be chosen from a variety of options (pastel powder pink, feminine, sophisticated / orange-salmon, a hue more than passionate, persistent, intelligent and curious / a blue, noble and “quality” / a terracotta traditional and elegant / a yellow ironic and open) and can remain the same for all product categories. Or a paradigm can be created based on product types.
The emotion created with color is personalized with the pattern made from Xenia’s initials. The movement of the initials-confetti is maintained by the rotation of the logo letters.
