Archventil
International architectural firm in Milan

Brand Identity for Mr.Heat

Client

Mr.Heat

Year

2018

Location

Europe

Design & Brand Identity

Mr. Heat is a manufacturer of the highest quality hookah charcoal. Founded in Moscow, it sells throughout Europe, making itself known for the quality of its product and service. Archventil handled the company’s brand identity project by designing all elements of the corporate identity (brand, color palette, branded pattern, brand book) including advertising and digital materials. Special attention was paid to the design of the packaging and infographic system. The result is an extremely clean and contemporary image where the earlier oriental style is replaced here by an almost postmodern Western image.

Project Details.

The mark is inspired by the shape of a glowing cube of coal while the central letterform consists of the initials M and H. The font category used for the logotype is a serif that provides the right contrast to the postmodern pictogram.

The color palette is based on red and features two complementary colors (yellow and green) with which the branded pattern is created which, in turn, is made with shapes inspired by coal cubes, clouds, and hookah smoke waves. The packaging is designed for the packaging of charcoal of two different sizes and deliberately presents a white background thus twisting the custom of using black packaging.