Having considered the touchpoints, the set of materials needed was defined. The visual and verbal identity was defined: packaging, printed materials (business cards, letterhead, envelopes) and marketing materials (flyers, brochures, banners, posters, presentations), website and web content, video style and a film-animation on the services of 3D Plemya, an indoor showroom, the window display and exhibition stands, and finally the temporary shop. In addition to the graphics, various products and interiors, the style of textual content and behavioral aspect was also defined.
