In the heart of Milan, just a stone’s throw from Corso Buenos Aires, Archventil has designed a beauty salon that breaks the mold, transforming it into a welcoming and surprising space that combines elegance, functionality, and storytelling.
Sebastiano Attardo’s Privé project, located on Via Andrea Doria, is a prime example of interior design for commercial spaces: a beauty salon inspired by the home, designed to put customers at ease and convey the founder’s true identity.
👉Check out the full project in our portfolio here
A salon, but with a homey atmosphere
From the very first site visit, the goal was clear: not to create a traditional showroom, but a place for socializing, where each room would have the character and function of a living space.
Two operating rooms are separated by a green curtain that reaches the ceiling: when open, it creates visual continuity and flexibility of use; when closed, it provides privacy and silence.
The main room is designed as a dramatic dining room: in the center, a large table with an Alpi green marble finish and hanging chandeliers. The atmosphere is convivial, sophisticated, and warm.
Hospitality, Sicily, and Custom Design
At the entrance, a kitchen The island welcomes guests with style and character: here, exceptional Sicilian products are served, paying homage to the founder’s roots. The custom furnishings include wood paneling with built-in mirrors, fine materials, and natural color palettes. One wall is covered with Dolce&Gabbana wallpaper, which celebrates Sicilian decorative tradition and brings a vibrant, distinctive touch to the lounge.
The press has called it “a one-of-a-kind exhibition”
The project was a huge publishing success; here’s what the press had to say about it:
📌 “Sebastiano Attardo Privé is a beauty salon designed as a private space that reflects a distinct and sophisticated identity.”
— Area
📌 “More than just a showroom, it feels like a small apartment with impeccable styling and unusual architectural details.”
— Pianeta Design
📌 “A one-of-a-kind hair salon: intimate, homey, and built around the founder’s personality.”
— MSN Lifestyle
Designing Commercial Spaces That Work (and Surprise)
Designing a living room isn’t just about choosing beautiful furniture. It means:
- create an environment consistent with the brand
- to provide an experience that builds customer loyalty
- balancing aesthetics, regulations, and operational workflows
- generate high perceived value with a proportionate investment
At Archventil, we work to transform every commercial space into a functional environment that tells a story. We handle every stage of the process: concept development, technical drawings, construction, supply of materials, and project management.
